Social Media & Mobile Marketing

Social media and mobile marketing have transformed the way businesses and individuals communicate, market, and sell. At Collen IP, our attorneys understand how to apply existing legal standards and case law to emerging technologies. We anticipate where legal issues may arise, and we constantly monitor the marketplace for new developments. We seek to empower our clients to use these marketing media while affording them maximum protection from liability.

Our attorneys are up to date with the latest technology trends and are prepared to guide clients from a business and legal perspective. We have deep expertise in the legal issues associated with advertising claims, user generated content, data security, privacy, and geo-location marketing tools.

We offer expert advice in the following core practice areas:

Understanding Social Media Platforms: We want our clients to use social media to enhance their business models, but we want them to understand their exposure. Social media platforms constantly change their terms of use and policies with regard to privacy issues, intellectual property protections, and marketing strategy. Our attorneys help clients determine clients' legal risk in marketing on different platforms.

Social Media Policies: Collen IP's attorneys know that social media policies are not one size fits all. We work with clients to create customized policy solutions that work with the clients' corporate cultures. We advise clients on managing employees in social media, managing third party spokespeople, protecting confidential information, and intellectual property best practices.

FTC Regulation of Social Media: The FTC has several sets of guidelines that apply to conducting business in social media. We stay abreast of the latest regulatory activity at the FTC, and we are positioned to advise clients on active strategies for avoiding regulatory inquiry.

Intellectual Property Protection in Social Media: Collen IP attorneys are intellectual property specialists. We have a unique understanding of how trademarks and copyrights are exposed in social media activity. We help our clients strategize on protection for their intellectual property portfolio.

Data privacy: As clients collect consumer data in social media and on mobile platforms, our attorneys guide them on how to secure the data and how to prepare for possible breaches. We also stay abreast of the shifting regulatory activity in this area.

Sweepstakes, Contests, and Prize Promotions: We are experts in designing, implementing, and defending sweepstakes, skill contests, premium offers, and gift card offers. As our clients experiment on social media and mobile platforms, we anticipate how the law will develop to help our clients assess risk. Click here for podcasts from our July 19, 2011 webinar on Rewards, Challenges, and Legal Risks in Social Media and Online Contests, Sweepstakes, and Prize Promotions.

Mobile marketing: Just as mobile presents unique marketing challenges, it also presents singular legal challenges. As the marketplace shifts toward mobile marketing, our attorneys are prepared to counsel on any necessary adjustments to marketing strategies.

Advertising to Children: Because mobile devices are omnipresent in our society, brands are marketing to children, even if they do not mean to be. Our attorneys stay abreast of the regulatory environment governing advertising to children. We ensure that our clients are in compliance with the Children's Online Privacy Protection Act.

Brand reputation: Social media exposes brands to public relations and legal problems that have worldwide repercussions. Our attorneys help clients avoid exposure for defamation, libel, false advertising, intellectual property infringement, and brand embarrassment.

Litigation Readiness: Corporate use of social media exposes companies to new levels of risk in terms of discovery of internal communications. Our attorneys help clients develop best practices for securing internal confidential communications. In addition, our litigators are prepared to assist with comparative and false advertising claims, Lanham Act claims, and NAD and network challenges.