In today's digital economy, information, depending on how it is managed, can be a company's most powerful asset or greatest legal liability. Proactively, proactive and proper information management is a critical component in a company's strategic business model. Advances in technology have created a rapidly evolving marketplace in which information is collected, stored, used, and shared at an increasingly sophisticated level, while state, federal and international regulation of data use and security strives to keep pace.
Collen IP's Privacy and Information Management Group (PIM Group) helps clients navigate and comply with this rapidly evolving landscape so they can maximize their commercial benefit while avoiding legal risk. Our is well-versed in domestic and international laws and regulations (including, the laws affecting cross-border data transfers, the laws regulating sectors that collect sensitive personal information, COPPA and the CAN-SPAM Act. We also stay abreast of new legislative developments and Privacy Law, and we regularly explain to our clients how changes in the laws could affect their data collection practices and policy. Our attorneys understand the business models and technologies' underlying data usage to generate maximum revenue for our clients while using their information in a fair and transparent manner.
Collen IP's PIM Group assists clients with establishing and maintaining privacy and data security policies and procedures, performing privacy impact assessments, development and implementation of programs to protect information assets, assistance with information product life cycle issues, drafting and negotiation of vendor contracts and information use and distribution agreements on new protocols and how they may impact the use and securitization of information.
In addition, our PIM attorneys stand ready to advise clients as they collect data in new technologies. Mobile marketing presents unique challenges to marketers collecting private data from consumers. In addition, social media platforms require clients to work within the context of other providers' policies. Our PIM Group regularly advises clients on how to launch their marketing campaigns in these new environments while staying compliant with the law.
The PIM Group aspires to provide all our information management clients high quality, combining our legal expertise with an entrepreneurial spirit.